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Adidas

MESS is a franchise of Adidas brand in Iraq since 2007, We started from Erbil and expand our investment to cover all Iraq.

Middle East Star Sport Company has been established in 2007 and has been active since then until Iraq’s economic rescission in 2014 and the war of ISIS started. Following the revival of Iraq’s economy and security situation MESS reorganized in March 2017 and has been active since then and in a continuous grow.
MESS intends to expand its business share in the market hoping to be the leading representor of Adidas apparel, Footwear, and hardware. In order to achieve that, MESS is planning to conduct the 3-year business growth strategy that will include increasing its retail outlets across the Kurdistan region of Iraq and followed by Adidas doors all over Iraq within the three coming years.

Mission Statement
MESS emphasizes on its role to continuously lead in offering its customers the best Adidas products.
We are committed to continuously strengthening our brands and products to improve our competitive position

Vision Statement
To become the leading Adidas brand provider in and Iraq by 2025.

Keys to Success
The key to the success of our business project is the combination of local expertise we possess in the market and international awareness of the brand that enables us to not only penetrate the local market in Kurdistan Regions, but also fill the entire country’s demand as well.

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